HomeMy WebLinkAboutCRC_2022_1128_Notice_Agenda_Packet.docx.pdf
LORI KOGA, CHAIR JAN TENBRUGGENCATE, VICE CHAIR
BRONSON BAUTISTA, COMMISSIONER REID KAWANE, COMMISSIONER MARISSA SANDBLOM, COMMISSIONER COTY TRUGILLO, COMMISSIONER
CHARTER REVIEW COMMISSION
Meetings of the Charter Review Commission will be conducted as follows until further notice:
• Meetings will be publicly noticed pursuant to HRS Chapter 92.
• Minutes of meetings will be completed pursuant to HRS Chapter 92 and posted to the
Commission’s website upon completion and approval.
Public Comments and Testimony:
• Written testimony will be accepted for any agenda item herein.
o Written testimony indicating your 1) name, and if applicable, you position/title and
organization you are representing, 2) the agenda item that you are providing comment
on, and 3) contact information (telephone number and email address), may be
submitted to asegreti@kauai.gov or mailed to the Charter Review Commission, c/o
Office of Boards and Commission, 4444 Rice Street, Suite 300, Lihue, Hawaii 96766.
o Written testimony received by the Charter Review Commission at least 24 hours prior to
the meeting will be distributed to all Charter Review Commissioners prior to the
meeting.
o Any testimony received after this time and up to the start of the meeting will be
summarized by the Clerk of the Commission during the meeting and added to the
record thereafter.
o Any late testimony received will be distributed to the to the members after the meeting
is concluded.
o
• Oral testimony will be taken during the public testimony portion of the meeting.
o It is recommended that anyone interested in providing oral testimony register at least 24
hours prior to the meeting by emailing asegreti@kauai.gov or calling (808) 241-4917. Any
request to register shall include your 1) name, and if applicable, your position/title and
organization you are representing, and 2) the agenda item that you are providing
comment on, and 3) contact information (telephone number and email address).
o Per the Charter Review Commission’s and Chairs practice, there is three-minute time limit
per testifier per agenda item.
o Individuals who have not registered to provide testimony will be given an opportunity to
speak on an agenda item following the registered speakers.
SPECIAL ASSISTANCE
IF YOU NEED AN AUXILIARY AID/SERVICE, OTHER ACCOMMODATION DUE TO A DISABILITY, OR AN
INTERPRETER FOR NON-ENGLISH SPEAKING PERSONS PLEASE CONTACT THE OFFICE OF BOARDS AND
COMMISSIONS AT (808) 241-4917 OR ASEGRETI@KAUAI.GOV AS SOON AS POSSIBLE. REQUESTS MADE
AS EARLY AS POSSIBLE WILL ALLOW ADEQUATE TIME TO FULFILL YOUR REQUEST. UPON REQUEST,
THIS NOTICE IS AVAILABLE IN ALTERNATIVE FORMATS SUCH AS LARGE PRINT, BRAILLE, OR ELECTRONIC
COPY.
LORI KOGA, CHAIR JAN TENBRUGGENCATE, VICE CHAIR
CHARTER REVIEW COMMISSION
BRONSON BAUTISTA, COMMISSIONER REID KAWANE, COMMISSIONER MARISSA SANDBLOM, COMMISSIONER
COTY TRUGILLO, COMMISSIONER
REGULAR MONTHLY TELECONFERENCE MEETING NOTICE AND AGENDA
Monday, November 28, 2022
3:00 p.m. or shortly thereafter
Boards & Commissions Office Conference Room
Pi`ikoi Building, Suite 300
4444 Rice Street, Līhu`e, HI 96766
Microsoft Teams Conferencing Information
Click on the link below or enter the url in your network browser to join on your computer or
mobile app by VIDEO:
https://bit.ly/3Xegczs
Or
Dial phone number and enter conference ID to call in and join by AUDIO:
Phone: +1 469-848-0234 United States, Dallas
Phone Conference ID: 676 601 509#
This meeting will be held in-person and via Microsoft Teams conferencing only. Members of
the public are invited to join this meeting by attending the meeting in-person at the address
above or using the link above or calling the number above with the conference ID
information. You may testify in-person or by video conference during the meeting or submit
written testimony in advance of the meeting via e-mail or mail. To avoid excessive
noise/feedback, please mute your microphone except to testify.
A. CALL TO ORDER
B. ROLL CALL
C. APPROVAL OF AGENDA
D. MINUTES of the meeting of the Open Session
1. September 26, 2022
E. PUBLIC TESTIMONY
F. COMMUNICATION
PAGE 2
CHARTER REVIEW COMMISSION – November 28, 2022
G. BUSINESS
CRC 2022-20 Report/Presentation by Strategies 360, discussion, and possible
action on public education digital campaign.
CRC 2022-21 Discussion on 2022 General Election Ballot Questions.
CRC 2022-22 Discussion and possible action on retaining a consultant to
provide a report on districting and defining the scope of the
report.
CRC 2022-23 Discussion and possible action on sending letters to Commissions,
Boards, Committees, Mayor, and Departments regarding Charter
Amendment proposals to the Charter Review Commission.
CRC 2022-24 Election of Chair and Vice Chair for 2023 Calendar year.
CRC 2022-25 Discussion and possible approval of the 2023 meeting calendar.
H. ANNOUNCEMENTS
Next Meeting: January 23, 2022
I. ADJOURNMENT
NOTICE OF EXECUTIVE SESSION
Pursuant to Hawaii Revised Statutes §92-7(a), the Board may, when deemed necessary, hold an
executive session on any agenda item without written public notice if the executive session was
not anticipated in advance. Any such executive session shall be held pursuant to HRS §92-4 and
shall be limited to those items described in HRS §92-5(a). Discussions held in Executive Session
are closed to the public.
cc: Teresa Tumbaga, Deputy County Attorney
COUNTY OF KAUAI
Minutes of Meeting
OPEN MEETING SESSION
.
Board/Commission: CHARTER REVIEW COMMISSION Meeting Date SEPTEMBER 26, 2022
Location Microsoft Teams, Boards & Commissions Conference Room,
Lihue Civic Center
Start of Meeting: 3:11 p.m. End of Meeting: 3:31 p.m.
Present Chair Lori Koga, Vice Chair Jan TenBruggencate. Commissioners: Bronson Bautista, Reid Kawane, Marissa Sandblom (via Microsoft Teams),
Coty Trugillo (via Microsoft Teams). Also: Teresa Tumbaga, Deputy County Attorney. Boards & Commissions Office Staff: Administrator Ellen
Ching, Administrative Specialist Anela Segreti.
Excused
Absent
SUBJECT DISCUSSION ACTION
A. Call To Order Chair Lori Koga, called the meeting to order
at 3:11 p.m.
B. Roll Call Roll Call:
Commissioner Bautista-present
Commissioner Kawane – present
Commissioner Sandblom- present
Commissioner Trugillo-present
Vice Chair TenBruggencate-present
Chair Koga- present
Quorum: 6 commissioners present
C. Approval of
Agenda
Chair Koga entertained a motion to approve the agenda.
Administrator Ching asked if there was anyone present wanting to provide
testimony. Hearing none, Chair Koga moved forward.
Commissioner Kawane moved to approve the
agenda. Commissioner Bautista seconded.
Motion carried 6:0
D. Minutes Open Session Minutes of August 22, 2022
Chair Koga entertained a motion to approve the minutes of August 22,
2022.
Vice Chair TenBruggencate moved to
approve the minutes of August 22, 2022
Commissioner Kawane seconded.
Motion carried 6:0
Charter Review Commission
Open Session
September 26, 2022 Page 2
SUBJECT DISCUSSION ACTION
Administrator Ching asked if there was anyone present wanting to provide
testimony. Hearing none, Chair Koga moved forward.
E. Public Testimony Administrator Ching asked if there was anyone present wanting to provide
testimony. Hearing none, Chair Koga moved forward.
None
F. Communication None
G. Business CRC 2022-17 Update, discussion, and possible action on a Commentary
by Commission to The Garden Island Newspaper and other media venues
and press releases.
Administrator Ching noted that the Commissioners have a copy of the
draft (on file) and asked that they approve the draft to finalize it for
release.
Vice Chair TenBruggencate moved to
approve the draft commentary.
Commissioner Kawane seconded.
Motion carried 6:0
CRC 2022-18 Update, discussion, and possible action on public education
digital campaign and publication.
Administrator Ching updated the Commission on the status of the digital
campaign to start in October and run a month. It will be similar to last
election with a landing page and ads about each question with purpose and
background with a link to Charter Website with Ramseyer changes.
Administrative Specialist explained the procurement process to finalize the
purchase of the digital campaign. The one-time For Kauai Newspaper
publication will be free to the public, and the Office of Boards &
Commissions pays for the cost of the special publication. They will be
available in the Office of the Mayor, Boards & Commissions and Council,
and where For Kauai is found.
Vice Chair TenBruggencate moved to
receive CRC 2022-18. Commissioner
Kawane seconded.
Motion carried 6:0
Charter Review Commission
Open Session
September 26, 2022 Page 3
SUBJECT DISCUSSION ACTION
CRC 2022-19 Update, discussion, and possible action on presentations on
ballot questions by Commissioners.
Vice Chair TenBruggencate reported that the Lihue Business Association
has no spots available for the Commission to do a presentation. He
reminded the Commission that they all have authority to speak on the
amendments if there is an invitation to do so.
Administrator Ching reported that Kauai Public Radio and Civil Beat
inquired, and that information was passed on the Chair and Vice Chair. In
general, if the office is contacted the Chair and other members will be
notified.
Vice Chair TenBruggencate moved to
receive CRC 2022-19. Commissioner
Kawane seconded.
Motion carried 5:0
H. Announcements Next Meeting: October 24, 2022
Administrator Ching will be discussing with Chair whether a meeting needs
to be held in October. November meeting will be after election and updates
can be given then.
I. Adjournment Hearing no objections Chair Koga adjourned
the meeting at 3:31 p.m.
Submitted by: __________________________________ Reviewed and Approved by: _________________________________________
Anela Segreti, Administrative Specialist Lori Koga, Chair
( ) Approved as circulated.
( ) Approved with amendments. See minutes of
Kauai County Ballot Measure Awareness
Digital Campaign Final Report
November 2022
CRC 2022-20
TABLE OF CONTENTS
•Overview
•Microsite Summary
•Digital Campaign Summary
•Digital Ads
•Analysis
•Conclusion
OVERVIEW
OVERVIEW
Purpose:
The County of Kauai Office of Boards & Commissions sought to increase voter awareness of the four proposed charter
amendments in the November 2022 General Election.
Campaign Elements:
•Microsite:A landing page, or website, in which voters can learn information about the charter amendments.
•Digital Marketing Campaign: Advertisements that are delivered to targeted audiences on various platforms.
•Design:Graphics to support the messaging and digital marketing campaign.
Campaign Duration:
October 11 –November 8, 2022
Target Audience :
Registered Kauai Voters
Total Campaign Budget :
$24,900 (includes tax)
MICROSITE SUMMARY
DIGITAL CAMPAIGN SUMMARY
DIGITAL CAMPAIGN OVERVIEW
Our campaign included three types of digital marketing strategies:
o Social media ads that appeared on Facebook and Instagram
o Contextual search ads that appeared on Google Search
o Display banner and tile ads that appeared on websites visited by Kauai voters
In all, over 22 unique digital ads were used throughout the campaign.
o 10 ads for Facebook and Instagram
o Variations of 8 headline ads on Google Search
o 10 unique ads for Display banner and tile advertisements
DIGITAL CAMPAIGN OVERVIEW
•Women were heavily engaged with this campaign, registering nearly 2/3 (64%) of the total click throughs
on Facebook.
•Kauai voters turned to Google Search to find information about local election matters.
o The keyword “Kauai County”generated the most clicks of any individual keywords and had the
2nd highest number of searches from our keyword list.
•Our tactics excelled at driving awareness around the Charter Amendments, while also generating results.
•Our above average engagement rates on every channel signals that we both spread our message
effectively while also presenting users with high-quality ads they were more than willing to engage with.
FINDINGS
GOOGLE SEARCH RESULTS
•Google Search ads performed well above the industry
average with a 10.66% CTR for the duration of the
campaign.
•Top Engagement:
•Users aged 55 and older accounted for 34% of
all clicks; however, 26% of users who clicked our
ads did not provide their age.
•Women accounted for 47% of all clicks. Men and
undetermined genders accounted for 30% and
23% of clicks, respectively.
•Users in Zip Codes 96746 (Wailua , Kapaa,
Wainiha ), 96766 (Lihue), and 96741 (Kalaheo)
engaged the most with these ads.
A CTR, or Click-Through-Rate, is the
rate in which an ad is clicked.
DISPLAY BANNER & TILE AD RESULTS
•Display Banner and Tile ads performed slightly below
the industry average with a .08% CTR for the duration
of the campaign. As a result, $1,200 previously
allocated for Display ads were redirected to bolster
Facebook/Instagram ads.
•Banner Ads with messaging about charter amendments
#3 (Salary Commission) and #4 (Surety Bonds) saw the
greatest engagement with a .12% CTR.
A CTR, or Click-Through-Rate, is the
rate in which an ad is clicked.
FACEBOOK/INSTAGRAM RESULTS
A CTR, or Click-Through-Rate, is the
rate in which an ad is clicked.
•Facebook/Instagram ads performed well above the
industry average with a 1.75% CTR for the duration of
the campaign.
•Top Engagement:
•Users aged 55 and older accounted for 59% of
all clicks
•Women accounted for 64.06% of all clicks
•An average Kauai voter received 9.5 social media
advertisement impressions during the campaign
•Approximately 16-30% of Kauai voters likely
clicked a social media ad to view more information
DIGITAL ADS
FACEBOOK ADS
GOOGLE SEARCH ADS
Google created variations of
ads based on the headlines
and descriptions.
The example provided is
one of those variations.
DISPLAY BANNER AND TILE ADS
ANALYSIS
SUMMARY
•3 of 4 ballot measures proposed in 2022 passed.
•2022 ballot measures as a whole were supported by more voters on average than
previous election years (2000-2018) without a digital voter awareness program
•Two ballot measures previously rejected by voters in 2018, successfully passed in
2022.
•9 of 10 ballot measures were successfully passed in the last 2 election cycles.
50.3%
32.2%
17.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Ballot Question: Salary Commission
Yes No Blank
43.3%
37.0%
19.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Ballot Question: Electric Power Authority
Yes No Blank
Kauai County ballot measure performance in 2022: prosecutor vacancy, electric power authority, and salary commission won.
78.5%
8.4%13.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Ballot Question: Prosecutor Vacancy
Yes No Blank
*Net Vote
+70.1%
*Net Vote
+6.3%
*Net Vote
+18.1%
* Net vote is the difference between yes votes minus no + blank votes combined
Kauai County ballot measure performance in 2022: surety bond measure narrowly lost
36.5%
38.9%
24.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Ballot Question: Surety Bond
Yes No Blank
*Net Vote
-3.4%
* Net vote is the difference between yes votes minus no + blank votes combined
50.3%
32.2%
17.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Ballot Question: Salary Commission
Yes No Blank
*Net Vote
+18.1%
Kauai County ballot measure average –2022 maintained a healthy 20%+ average gap between yes and no votes.
49.5%46.4%
51.9%48.1%
55.5%59.3%54.1%
68.3%
48.8%
33.8%
68.5%
52.2%
39.0%35.7%33.2%
38.8%
29.5%28.7%29.9%
15.2%
33.3%
46.3%
18.7%
29.0%
11.5%
17.9%14.9%13.1%15.0%12.0%16.0%16.5%17.8%19.8%
12.8%
18.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022
Kauai County Ballot Measure Performance: Average Votes
2000 –2022
YES NO BLANK
* Each line represents the combined average of yes, no, and blank vote totals for that election year
Between 2012-2018, 24 ballot measures appeared before Kauai County voters with 13 passing and 11 failing. Since 2020, 9 passed and 1 failed.
2012 2014 2016 2018 2020
Measure passed
Measure failed
2022
90% of Kauai County proposed ballot measures have passed in last 2 election cycles vs. only 55% between 2000-2018
32
55%
26
45%
Kauai Ballot Measures:
2000 -2018
Pass
Fail
9
90%
1
10%
Kauai Ballot Measures:
2020 -2022
Pass
Fail
Kauai County reported a higher percentage of blank votes versus the average for past decade of 17.5%
16.0%16.5%17.8%
19.8%
12.8%
18.5%
0%
5%
10%
15%
20%
25%
2012 2014 2016 2018 2020 2022
Kauai County Ballot Measure Performance
2012-2022
BLANK
Average blank votes
between ‘12-‘18
17.5%
2022 Kauai County ballot measures outperformed the average of all ballot measures voted on in between 2000-2018
15.2%
34.0%
50.7%
0%20%40%60%80%
2000-18 Ballot Measure Performance
Average Vote*
Yes No Blank
Yes
No
Blank 18.5%
29.0%
52.2%
0%20%40%60%80%
2022 Ballot Measure Performance
Average Vote
Yes No Blank
Yes
No
Blank
*Net Vote
+16.7%*Net Vote
+23.2%
* Net vote is the difference between yes votes minus no + blank votes combined
* The 2000-18 ballot measure performance chart and represents the combined average of yes, no, and blank vote totals of all 57 measures that appeared
during this time frame.
Electric Power Authority measure proposed in 2018 lost by a wide margin but successfully passed in 2022.
32.2%
43.4%45.0%
37.0%
21.9%19.8%
0%
10%
20%
30%
40%
50%
60%
70%
2018 2022
Kauai County Ballot Measure Comparison: Electric Power Authority
2018 vs. 2022
YES NO BLANK
*Net Vote
-12.8%
*Net Vote
+6.4
* Net vote is the difference between yes votes minus no + blank votes combined
Salary Commission measure proposed in 2018 lost by a wide margin but also successfully passed in 2022.
34.8%
50.3%46.3%
32.2%
18.9%17.4%
0%
10%
20%
30%
40%
50%
60%
70%
2018 2022
Kauai County Ballot Measure Comparison: Salary Commission
2018 vs. 2022
YES NO BLANK
*Net Vote
-11.4%
*Net Vote
+18.1%
* Net vote is the difference between yes votes minus no + blank votes combined
CONCLUSIONS
FINDINGS & RECOMMENDATIONS
•The digital awareness campaign, combined with the Charter Commission’s decision to publicly support the
2022 Kauai County ballot measures likely contributed to the passage of 3 of the 4 ballot measures.
•Kauai county voters showed a high-degree of interest and receptivity to the digital campaign, as evidenced
by the significant number of voters who clicked on links to learn more the proposed measures.
•Google Search and Facebook ads showed the highest degree of engagement; and we recommend using
these channels for future digital campaigns.
GENERAL ELECTION 2022 - State of Hawaii - County of Kauai
November 8, 2022
SUMMARY REPORT
Run 3
Page 1
Printed on: 11/09/2022 at 09:15:13 pm
U.S. Senator
(D) SCHATZ, Brian 16,891 68.3%
(R) MCDERMOTT, Bob 5,658 22.9%
(L) BONOAN, Feena M.306 1.2%
(G) POHLMAN, Emma Jane A.306 1.2%
(A) DECKER, Dan 138 0.6%
Blank Votes:1,418 5.7%
Over Votes:24 0.1%
U.S. Representative, Dist II
(D) TOKUDA, Jill N.14,479 58.5%
(R) AKANA, Joe 7,471 30.2%
(L) TIPPENS, Michelle Rose 458 1.9%
Blank Votes:2,306 9.3%
Over Votes:27 0.1%
Governor and Lieutenant Governor
(D) GREEN, Josh
For GOVERNOR
LUKE, Sylvia
For LIEUTENANT GOVERNOR
14,227 57.5%
(R) AIONA, Duke
For GOVERNOR
TUPAI, Seaula, Jr.
For LIEUTENANT GOVERNOR
9,632 38.9%
Blank Votes:836 3.4%
Over Votes:46 0.2%
State Senator, Dist 8
(D) KOUCHI, Ronald 16,146 65.3%
(R) DES, Ana Mo 5,216 21.1%
(A) THRONAS-KAHO'ONEI, Kapana 1,225 5.0%
Blank Votes:2,130 8.6%
Over Votes:24 0.1%
State Representative, Dist 15
(D) NAKAMURA, Nadine K.5,458 67.9%
(R) BENTLEY, Greg 1,920 23.9%
Blank Votes:653 8.1%
Over Votes:3 0.0%
State Representative, Dist 16
(D) TOKIOKA, James Kunane 5,491 66.0%
(R) YODER, Steve 1,983 23.8%
Blank Votes:842 10.1%
Over Votes:6 0.1%
State Representative, Dist 17
(D) MORIKAWA, Daynette (Dee)5,436 64.8%
(R) WILSON, Michael D.1,954 23.3%
Blank Votes:988 11.8%
Over Votes:7 0.1%
Hawaii Resident Trustee Vacancy
TRASK, Mililani B.9,592 38.8%
CERMELJ, Hope Alohalani 3,970 16.0%
Blank Votes:11,160 45.1%
Over Votes:19 0.1%
At-Large Trustee
Number To Vote For: 3
WAIHEE, John D., IV 7,076 9.5%
SOUZA, Keoni 6,128 8.3%
OWENS, Chad 5,410 7.3%
AHU ISA, Lei (Leina'ala)5,185 7.0%
GALUTERIA, Brickwood 5,135 6.9%
KING, Sam (Kalanikupua)4,069 5.5%
Blank Votes:41,178 55.5%
Over Votes:14 0.0%
Mayor, County of Kauai
KAWAKAMI, Derek S.K.18,127 73.3%
POAI, Michael Roven 5,227 21.1%
Blank Votes:1,376 5.6%
Over Votes:11 0.0%
Councilmember, County of Kauai
Number To Vote For: 7
EVSLIN, Luke A.13,119 7.6%
CARVALHO, Bernard 12,334 7.1%
BULOSAN, Addison 11,494 6.6%
RAPOZO, Mel 11,137 6.4%
KUALI'I, KipuKai L.P.10,896 6.3%
COWDEN, Felicia 10,371 6.0%
DECOSTA, Billy 10,070 5.8%
KAGAWA, Ross K.9,912 5.7%
HOLLAND, Fern Anuenue 8,736 5.1%
METZGER, Lila Balmores 5,032 2.9%
SECRETARIO, Rachel M.4,352 2.5%
SIMBRE-MEDEIROS, Shirley R.4,009 2.3%
MUKAI, Nelson H.2,567 1.5%
SAITO, Roy 2,510 1.5%
Blank Votes:56,382 32.6%
Over Votes:38 0.0%
KAUA'I: Prosecutor vacancy
YES 19,433 78.5%
NO 2,078 8.4%
Blank Votes:3,208 13.0%
Over Votes:22 0.1%
KAUA'I: Electric power authority
YES 10,725 43.3%
NO 9,147 37.0%
Blank Votes:4,813 19.5%
Over Votes:56 0.2%
KAUA'I: Salary Commission
YES 12,440 50.3%
NO 7,959 32.2%
Blank Votes:4,304 17.4%
Over Votes:38 0.2%
KAUA'I: Surety bonds
YES 9,029 36.5%
NO 9,633 38.9%
Blank Votes:6,043 24.4%
Over Votes:36 0.1%
REGISTRATION AND TURNOUT
TOTAL REGISTRATION 48,494
TOTAL TURNOUT 24,741 51.0%
MAIL TURNOUT 23,300 48.0%
IN-PERSON TURNOUT 1,441 3.0%
***********************************************
GENERAL
***********************************************
(G) - GREEN PARTY (G) (N) - NONPARTISAN BALLOT (N) (C) - CONSTITUTION PARTY (C) (A) - ALOHA AINA PARTY (A) (R) - REPUBLICAN PARTY (R) (L) - LIBERTARIAN PARTY (L) (D) -
DEMOCRATIC PARTY (D) (NON) - Nonpartisan
CRC 2022-21
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HOLIDAYS:
New Year's Day Independence Day
Dr. Martin Luther King, Jr. Day Statehood Day
Presidents' Day Labor Day
Prince Jonah Kūhiō Kalanianaole Day Veterans' Day
Good Friday Thanksgiving Day
Memorial Day Christmas Day
King Kamehameha I Day
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Charter Review Commission
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2023 Meeting Schedule
CRC 2022-25